What Causes The Audio Advertising on Bus Stations To Become a Trend in The Rural Madurai Market
Innovation is the essential element of advertising. Particularly, the rural market is more challenging and demanding than the urban counterparts.
With the economic development, the rural consumers have become a significant contributor to the business. Also, their preferences and priorities have changed now.
To get the maximum benefits, it is very much important that the marketing managers use methods that lure the rural consumers mind. Things that touch to their hearts should be used for marketing communication.
With this backdrop, Apple Advertising Services brought a unique and different channel, the bus station audio video advertisement.
It has become a trendsetter idea
Bus Stand Announcement Advertising, is the idea that has done remarkably well in the past. Started in Madurai Thirumangalam town as the pilot project, today it is one of the strongest communication platforms that address over 2,50,000 people every day.
Isn’t it an amazing thing that such a simple idea has been welcomed with such a great enthusiasm?
Experts say that there are several reasons behind the popularity of Bus terminal Advertising in Madurai Thirumangalam by Apple Advertising Services:
Bus stands are the most crowded places in Madurai because a bus is the most approachable and affordable mode of conveyance after railway. There are several rural areas in Madurai where railway has not reached yet but the places are very well connected by bus network.
Since the advertising and promotions are done using the centralized announcement system, it is quite easy to manage the things.
Announcement system is heard carefully by the audience as it conveys important information about bus arrivals and departures, change in the route, delays, etc.; advertising messages get complete attention of the audience. Hence, the reach of the promotional message is excellent. The idea is amongst the best ideas used by any of the btl activation agencies in Madurai.
Since the crowd at the bus stand is ever changing (it is estimated that every half an hour there are new people on the bus stand); the message reaches to different people every time. It means, there is hardly any repeat audience which is a good thing from the advertising perspective.
The popularity and effectiveness of bus stand advertising has been tremendous so far. No other Audio Visual Advertising Agencies in Madurai has received so much acclaim as Apple Advertising Services received from industry experts, clients, and even the critics.
Reasons Why Brands Repeatedly Choose to Marketing Themselves Through Bus Stand Announcement Advertising
The success of a marketing agency lies in two things; how creatively it can think and how innovatively it can implement the ideas.
A company like Apple Advertising Services fulfills both the criteria effectively. No wonder, it has made a distinguished place in the field of rural marketing.
Apple Advertising Services can boast about several successful marketing ideas delivered in the past, but the idea of Bus terminal Advertising in Madurai is really unique and incredible.
It is not only an altogether different concept, but it is highly successful as well. Nobody thought about using bus stands for advertising ever before!
What is it all about?
The idea of Bus Stand Announcement Advertising makes a bus stand an important profit center. It contributes to the top lines of clients who use this medium to promote their products and services.
It is quite simple yet effective concept. It uses the central announcement system of bus stands as the advertising medium. Hence, the content is uniform everywhere.
Several villages of Madurai have centralized communication system. It connects the bus stands spread across the District. Just like Railway Announcement system, it conveys the information of bus arrivals and departures.
Why is bus stand advertising so lucrative idea?
When Apple Advertising Services, one of the best Audio Visual Advertising Agencies in Madurai Thirumangalam launched the idea, it was immediately taken by clients because of its practicality and effectiveness.
It is a concept which is backed up by thorough research.
Bus stands are the second most visited places daily after Railway Stations. Hence, the reach of advertising is enormous.
Advertising through Bus Stand announcement is a cost-effective idea that puts less pressure on profitability.
Since visitors pay full attention to the bus announcement, there is no chance to overhear the advertising message by them. It is the reason behind the grand success.
It is an innovative, useful and apt rural marketing campaign that reaches to a widespread audience.
Btl activation agencies in Madurai Thirumangalam aims to drive customer action through brand interaction and experience. In other words, they want to run marketing campaigns that drive action from the consumers.
Bus stand announcement advertising is greatly successful in achieving the objective described above. It is the reason; clients choose it as the preferred marketing tool.
The grand success of it brings Apple Advertising Services amongst the most successful marketing companies in Madurai.