Instagram ads are posts or Stories that a business pays to promote to users’ Instagram feeds. They can look just like regular Instagram posts, but are always identified by a “Sponsored” label. They can also include a call-to-action button to drive traffic or conversions.
Complement your feed content with ads on Instagram Stories. Connect with over 500 million accounts using stories daily.1 Learn more about stories ads and specs.
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. And now, you can share videos up to 120 seconds long in landscape or square format.
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
You can use collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.
Reach the people who matter most to you.
Make your ads reach the exact audience you want using our precise targeting options.
Target people based in specific locations such as counties, regions, cities or countries.
Narrow your audience based on information such as age, gender and languages.
Reach people based on interests such as the apps they use, ads they click on and accounts they follow.
Define your audience by activities they do on and off Instagram and Facebook.
Run ads to customers you already know based on their email addresses or phone numbers.
Find new people who are similar to your existing customers.
We help you quickly create an audience who might be interested in your business using a variety of signals including location, demographics and interests.